carlgriffith.com

Rory Fitzpatrick from CloudGo talks all things cloud, security and office of the future

  Disclaimer: I wrote this piece for my company website:   18 months ago, systemsGo invested in CloudGo, a cloud services company founded by two people with established cloud competency and experience.  18 months down the line, we talk with Rory Fitzpatrick about what he’s learned and how systemsGo plays an invaluable part. Eighteen months into his journey of starting and building his cloud services consultancy, we […]

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Embracing the Airbnb experience

This post was originally published on www.webintravel.com on 20th October 2015 It was interesting for me listening to Julian Persaud of Airbnb simply for the number of times he used the word ‘experience’. He had a lot to say, of course, about the company and his last role with Google. But that word kept cropping up – he even used the phrase ‘touching the Airbnb experience’ when […]

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What working in Design taught me about doing online marketing and advertising.

First published on Clickz Asia October 2013 My name is Carl and I used to work in design.  There.  I’ve said it. Specifically I worked for Philips Design for nearly 5 years in Singapore with a couple of short stints in Amsterdam and Eindhoven. It’s easy to mock design, of course, and the industry frequently finds itself the subject of parody. We’re all familiar with […]

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What working in Design taught me about doing online marketing and advertising. Part 2.

First Published on Clickz Asia October 2013 In this, my second piece in a series of three, I’m going to talk about a second tenet of Design Thinking – ‘The appropriate use of technology’. In generic ‘design thinking’ terms this technology tenet is often articulated in terms of feasibility.  i.e. the question is expressed something like, ‘for that thing we want to do, is there […]

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Design Thinking in Digital – Part 3

First Published on Clickz Asia November 2013 Following on from my first two pieces focusing on the consumer [link] and the use of technology, I’d like to end this series by talking about Design Thinking’s third tenet – business viability.  In the world of digital advertising, business viability sits firmly in the results section. In digital advertising the viability has to be linked to measurable […]

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Four things a Digital Transformation is NOT

  Digital Transformations are all the rage nowadays – at least talk about them is. Eighteen months ago whilst working for a big ad agency here in Singapore we pitched a global digital engagement to a big FMCG prospect. “Let’s call it a ‘transformation’”, I said. No objections there and so we went in all guns blazing with details of just how we’d accomplish that. […]

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User Personas – more important than ever

Several years ago whilst working at one of the world’s largest design companies the idea of ‘customer centricity’ was not merely an important notion or guideline – it was one of the core founding principles of almost everything we did. Indeed, Design Thinking has the ‘customer’ as one of its three underpinning pillars. To help us understand and relate to our customers we created customer […]

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Tour de France and mobile

I can get pretty worked up about digital and mobile. And about cycling too!  So when we get on to talking about ‘Tour de France’ mobile apps I’m there with bells on. Below is a response I wrote in August 2011 basically bemoaning that year’s TdF app, highlighting that it simply repurposed desktop content into an app albeit it in a half decent way.  By […]

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Why having everything on Spotify sucks

The other day I was hiking with a very good friend of mine. An industrial designer by training and someone who’s fascinated by new technology and its implications, I was keen to understand what he now used to listen to music – another passion of his. His answer was brusque and bordering on defensive – CDs. And he still buys them. I told him that […]

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Social Media – too much media, not enough Social

First published July 2013 Singapore On my Facebook feed the other day I saw a comment from someone which read, ‘Social Media – too much media, not enough Social’. It triggered some thoughts I’ve been having recently about the evolution of this whole ‘Social Media/ Social Marketing’ space.  Now, I’ve been around a while – to give you a clue I remember quite distinctly the […]

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