Embracing the Airbnb experience

This post was originally published on www.webintravel.com on 20th October 2015 It was interesting for me listening to Julian Persaud of Airbnb simply for the number of times he used the word ‘experience’. He had a lot to say, of course, about the company and his last role with Google. But that word kept cropping up – he even used the phrase ‘touching the Airbnb experience’ when […]

Read Me Leave comment

What working in Design taught me about doing online marketing and advertising. Part 2.

First Published on Clickz Asia October 2013 In this, my second piece in a series of three, I’m going to talk about a second tenet of Design Thinking – ‘The appropriate use of technology’. In generic ‘design thinking’ terms this technology tenet is often articulated in terms of feasibility.  i.e. the question is expressed something like, ‘for that thing we want to do, is there […]

Read Me Leave comment

Four things a Digital Transformation is NOT

  Digital Transformations are all the rage nowadays – at least talk about them is. Eighteen months ago whilst working for a big ad agency here in Singapore we pitched a global digital engagement to a big FMCG prospect. “Let’s call it a ‘transformation’”, I said. No objections there and so we went in all guns blazing with details of just how we’d accomplish that. […]

Read Me Leave comment

Tour de France and mobile

I can get pretty worked up about digital and mobile. And about cycling too!  So when we get on to talking about ‘Tour de France’ mobile apps I’m there with bells on. Below is a response I wrote in August 2011 basically bemoaning that year’s TdF app, highlighting that it simply repurposed desktop content into an app albeit it in a half decent way.  By […]

Read Me Leave comment