What working in Design taught me about doing online marketing and advertising. Part 2.

First Published on Clickz Asia October 2013 In this, my second piece in a series of three, I’m going to talk about a second tenet of Design Thinking – ‘The appropriate use of technology’. In generic ‘design thinking’ terms this technology tenet is often articulated in terms of feasibility.  i.e. the question is expressed something like, ‘for that thing we want to do, is there […]

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Tour de France and mobile

I can get pretty worked up about digital and mobile. And about cycling too!  So when we get on to talking about ‘Tour de France’ mobile apps I’m there with bells on. Below is a response I wrote in August 2011 basically bemoaning that year’s TdF app, highlighting that it simply repurposed desktop content into an app albeit it in a half decent way.  By […]

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