I posted this on my Compnay Blog too.
Yesterday I received my Qatar Airways Burgundy Privilege Card.
I’ve only flown with them twice – from here in Singapore to London and back last month.
But, you know what, it kind of feels quite good to be recognized by them already. And not just recognition, but also some benefits – the usual priority this and that (things that rarely mean anything concrete) but an additional baggage allowance. That’s something that feels real to me.
Now, I don’t know much about loyalty plans specifically. But I think I understand some of the broad ideas. And I’m guessing that there are various strategy shapes that can be adopted – time on each tier, average time to reach next tier, when and how much to reward etc.
Call me a succor for recognition but I feel kindly now towards Qatar Airways. The rewards structure / strategy they have adopted – the one that gives me a new colored card after just 2 (long) flights – makes me feel wanted. They have recognized that, not only did I join the scheme, but I actually flew with them.
With British Airways I remember getting entry-level status and then nothing else, apart from earning points, of course. I felt like one of the masses.
Qatar have (it seems to me) recognized me immediately and then rewarded me for becoming a customer of theirs.
I’m still one of the masses – I know that. But I feel just a little bit special too.