NileGuide adds Events

Screen shot 2010-07-26 at 13.35.41

 

A few days ago, NileGuide
announced their new ‘events’ functionality for their already great
website.  I test drove the
NileGuide website before here.

As soon as I was on the site I immediately felt ‘at home’.  Although I haven’t used the site a lot,
my experiences so far have been good and there’s something nice about coming
back to a place where you had a good time last time you were there.  Flowery language you may think, but I’m
a strong believer (as some of you may know) of things and places having the
potential to make me smile and feel good and websites are certainly no
exception.

The events are quickly accessed from another tab that sits
logically alongside tabs such as ‘restaurants’ and ‘nightlife’.  Initially I hadn’t signed in and I was
presented with an interactive map and various search criteria.   Interestingly, one of the event ‘types’
was ‘Dangerous Festivals’.  It
immediate caught my attention and an event I am attending in September falls
into this category and is descried on NileGuide as: ‘…event is not for the feeble-hearted. More than 30,000 participants
purchase a ticket. …Understandably, tempers are short, and foul language and
nudity are very much a part of the experience.’
 Can you guess where I’m going?  You can be sure that I will blog about it!

Anyway, back to NileGuide.  I decided to focus on Singapore as a reference point to get
a feel for what I could find.  The
list of events was impressive.  It
covered a wide-range of things including exhibitions, sports events and religious
festivals.  I’d logged in by this
point and so was able to add them to ‘my list’ using the excellent core
functionality of the NileGuide site where one can create one’s own trip around
choices of hotel, restaurants and places to visit.  I could sort the list of events by start date and
proximity.  I liked the ‘proximity
sort’ option allowing me to sort with respect to a place of my choosing – my
hotel for example or the airport. 
This made very good sense. 
There were also some search filters including criteria like ‘kids
friendly’, ‘outdoors’ and ‘active’ etc. 
These too make sense but I look forward to the day when the web and its websites
and applications know me as an individual a little better and I don’t have to
filter and make choices based on others’ segmentation and differentiation however
well informed and intentioned.  (This is only around the next corner I think)

A click on a specific event brings up all the details you
might need – all contact details, a brief description and a map location.  It’s also shown on the page’s own map
as are all the events when looking at the whole list so proximity is easy to
gauge.  This is all integrated, as
I said, with the already great website and adds depth, context and richness to
the whole experience of planning a trip and working out what to do when
there. 

As I was viewing Singapore events, it occurred to me that
I could use this aspect of the website simply as a local ‘what’s on’ guide for
me.  I would certainly recommend
the folks at NileGuide to see how they could re-skin their existing content for
this purpose.

Leave a Reply

Your email address will not be published. Required fields are marked *