Ok, so I received an email
from AsiaRooms. It had a nice
picture on it and the now obligatory logos of both Facebook and Twitter.
The text in the box read
Stay up to date with all the latest
news from AsiaRooms.com by following us on your favourite social networking
site. Be the first to receive expert advice and top travel tips as well as news
of exciting up and coming events plus our best deals and newest special offers.
So what are you waiting for…?!
Now, I spend a lot of my
life encouraging brands and organizations to engage with their customers in the
social media space so what’s my beef here? Read the text again and think about it. Now let me summarize it for you:
Please give us the opportunity to
market at you on your social networking sites. And please let us market at you quicker than we are
currently able to market at you (we don’t want to wait for you to visit our
website or for you to read our emails – we want to get you when you are socializing)
And we use words like ‘tips’ and ‘exciting events’ and ‘special offers’ but
actually, yeah… we just want to market at you.
Worrying right? I’d have preferred something like:
Here at AsiaRooms we’re keen to
understand what you think of our products and services. Let us know by getting in touch via
Twitter or Facebook. Share with us
and some of your fellow travelers your experiences. We are keen to see some of
your photos and videos and every month we’ll ask you all to vote for a winner
who’ll win a luxury weekend break courtesy of AsiaRooms.
Just a thought ….