Why Mattel should look at Guitar Hero Sales

Gh3  I have just been reading about GH3 sales passing one Billion Dollars …Not too surprising I suppose knowing how gaming is the fastest growing 'entertainment' market – It was only a few months ago that GTA IV was the fastest grossing entertainment 'product' ever in its first weekend of release (if I remember correctly).

Some nice other stats too which would serve a nice purpose in any presentation I had to do in the near future – loads of User Generated Content being created as just one example.

But, perhaps the one stat  and point of interest I liked the most was how games like GH are creating huge amounts of interest away from the virtual environment…

…sales of real guitars were also up. Griffith [not me!] said two-thirds of non-musicians exposed to music games plan to start playing a real instrument in the next couple of years, while three-fourths of musicians said they've spent more time with their instruments since picking up a music game…

I should say that I don't understand exactly what the above means and the use of the word 'plan' intrigues me to some extent (not to mention the use of the word 'fourths') but I guess we should be fairly comfortable with the bottom line message.  My point, in case you hadn't guessed already, concerns Mattel and their determination to remove Scrabulous from Facebook (last year was it?).  One can't help feeling that their fight to remove 'their game' from one of the world's largest and fastest growing internet properties with an exposure that one can only be dreamed of in more traditional advertising spaces might have been a little hasty and one they might now be regretting…

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